开化新闻17-4-13县综合行政执法局拆违控违持续推进

What if a lotion could tease like a film, move like a song, and spread like slang? That’s what we asked when we created Body Badalada?, our vitamin-infused body lotion designed to make skin feel incredible, and presence feel undeniable. But we didn’t stop at product. We built a launch that turned every single marketing channel into a cultural engine. It’s about building a world people want to enter, remix, and run with. ?? Dropped like a film trailer, teased during the Cannes Film Festival with a TikTok-first rollout that blurred the line between cinema and skin ?? Creator-led casting with Juliana Nalú, Bretman Rock, Samyra Miller, and Nick Pauley - no celebs, just cultural credibility ?? Original soundtrack by Honey Dijon to make the campaign feel less like an ad, more like a drop ?? Earned-first strategy that turned Badalada into “the word of the summer” (Vogue France, MSN & more) ?? Bloco parties worldwide with Brazilian drumlines, custom vending machines, in-person sampling, and a full sensory ‘Benefits Lab’ ?? Flywheel execution where each moment feeds the next, from social to press to in-store to community ?? Retail as ritual, with in-store moments reinforcing the emotional, expressive power of lotion No platform was filler. No execution was background noise. Every piece was crafted to drive meaning, movement, and memory. ? Move over, Brat Summer. This is the Summer of Badalada. ??